Charm 30 is Malaysia’s first fully recyclable artificial grass, developed to support a more sustainable future in landscaping. Introduced during Archidex 2024 at the Kuala Lumpur Convention Centre, this innovation offers a responsible alternative to traditional artificial turf by combining aesthetics, durability and environmental responsibility in one complete solution.

Artificial grass has always been appreciated for its evergreen look and low maintenance. However, most conventional products are made of mixed materials, making them difficult to recycle. As a result, they often end up in landfills, adding to plastic waste and environmental damage. Charm 30 addresses this issue by being fully recyclable thanks to its mono-polymer construction. Once it reaches the end of its lifespan, it can be processed and reused, helping to close the loop and reduce the environmental impact.

What makes Charm 30 truly stand out is that it balances performance with sustainability. It delivers the lush and vibrant appearance of natural grass, making it a great choice for residential gardens, rooftop terraces, playgrounds, public parks and commercial areas. At the same time, it requires minimal maintenance and is built to last, making it a practical and cost-effective option.

Choosing Charm 30 means choosing to take part in the transition to a circular economy. It gives landscape architects, designers and property owners a way to take action and integrate eco-conscious choices into their projects. This launch reflects the growing awareness and responsibility in the industry to minimise environmental impact while still creating beautiful, functional outdoor spaces.

Charm 30 is more than a product. It is a movement toward better landscaping practices and a cleaner future. By integrating it into your project, you contribute to reducing plastic waste, promoting recyclability, and embracing long-term sustainability without sacrificing quality or aesthetics.